The Stork is IE University’s student-run newspaper. In my role as a content creator I had to identify trends and generate ideas that would resonate with other students.
One of the pieces I worked on was “Article Breakdown” which included summaries of the articles being posted on The Stork’s website every week. These were shared on Instagram as feed posts and as stories with an opinion poll for followers to vote on after reading the article.
Another content piece I worked on was the “Tuesday Takeover” series. The team and I were responsible for identifying students who were working on projects which should be highlighted on our stories for other IE community members to learn about. After we shared these posts on our story, followers could send in questions for the person hosting the takeover to reply to.