Bacardi Campaign

In the “Integrated Communication Strategy” class, my team and I were tasked with a project focused on Bacardi, where we conducted a situation analysis, defined objectives, developed a strategy, outlined tactics and actions, and identified control measures.

In this project, my role was to help set objectives, assist in the development of the core concept for the “No One Like Bacardi” campaign, and identify the KPIs to measure the campaign’s success.

Bacardi by Diana Campisi