The ALOHAS campaign was a group project for our “Advertising Management and Media Distribution” class.
My team and I identified a challenge faced by the brand, analyzed competitors, set objectives and metrics, and developed a strategy and budget for the campaign.
In this assignment, my responsibilities included conducting market research, analyzing competitors, setting objectives and metrics, and contributing to the development of the marketing strategy for both digital and traditional formats. I also assisted in the budget development.
ALOHAS Final by Lea Chalhoub